Agoda zoekt een (Sr) Manager of Marketing Strategy & Analytics – Korean Speaking (Bangkok Based – Relocation Provided) in Amsterdam | LinkedIn (2024)

About AgodaAgoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 3.6 million accommodations globally. Based in Asia and part of Booking Holdings, our 6,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.

We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Get to Know Our Team: The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

(Sr) Manager of Marketing Strategy & Analytics (Korean Speaking) is a business development and marketing role within Agoda’s marketing department. It involves working with online vertical search advertisers (Meta Search Engines) to drive hotel booking sales.

In this role, you’ll get to:

• Ownership of marketing spend with Meta Search Engine partners and drive profitability targets
• Manage the daily advertising relationship with Meta Search Engine (MSE) partners, including and not limited to commercial terms, bidding strategies and technical implementations
• Ensure the advertiser implements correctly Agoda search APIs and related technological innovations
• Decide in coordination with the Bidding/Analytics team on bidding strategies that deliver expected ROIs and revenue growth
• Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results
• Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers between the advertiser and Agoda
• Build long term relationships with advertisers that foster new opportunities and continuous growth in return from advertising dollars

What you’ll need to succeed:

• Bachelor Degree in Computer Science/Statistics/Math or Engineering or Economics and Finance
• Fluent in English and Korean with strong communication skills (both written and verbal)
• Self-motivated person with “Get it done!” attitude
• Passionately analytical with strong ability to think logically and excellent problem solving skills
• Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
• Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen
• Ability to represent Agoda with experience in interacting with external senior level executives
• Strong analytical and statistical analysis skills in order to extract insights and recommendations

It’s great if you have:Proven business development and/or account management track record with experience in online marketing

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