Director of Marketing and Fan Engagement in Fargo, ND for North Dakota State University Athletics (2024)

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Internal Number: 2951998

The Director of Marketing and Fan Engagement manages the department’s marketing and fan engagement strategies, leads in-game productions and special events, executes promotional and advertising campaigns, assists with sponsorship activation, and supports revenue generating initiatives for North Dakota State Athletics. Reporting directly to the Associate Athletics Director for Marketing and Fan Engagement, the Director of Marketing and Fan Engagement collaborates with the University’s spirit groups, student affairs, alumni relations, institutional advancement, marketing and communications.

Responsibilities:

• Manages a robust marketing plan that drives ticket sales and increases attendance at athletic events.
• Coordinates marketing shoots (photo and video) and develops concepts for promotional materials, including but not limited to commercials, posters, schedule cards, flyers, and digital content.
• Assists in the management of NDSU Athletics official social media platforms (Facebook, Twitter, Instagram)
• Executes student specific outreach plans and utilize grassroots marketing strategies to increase attendance at athletic events.
• Manages and executes digital marketing plan including, but not limited to; NDSU Athletics email database, banner ads, GoBison.com, the NDSU Athletics app, and other digital avenues

NDSU is an EEO/AA-MF/Vet/Disability employer.

Minimum Qualifications:

• Bachelor’s degree in business, marketing, advertising, or related field
• Minimum of one (1) year experience in marketing/promotions at a Division I collegiate or professional team
• Knowledge of NCAA rules and regulations
• Basic computer skills with Excel and Word required
• Excellent oral, written and interpersonal communication skills
• Excellent organizational skills
• Ability to multitask and work in fast-paced environment
• Ability to work flexible schedule including evenings and weekends as needed

Preferred Qualifications:

• Master's Degree
• Experience directing an in-game production
• Supervisory experience
• Knowledge of Adobe Photoshop or InDesign

Applicant Materials Required:

• Cover Letter
• Resume
• Three (3) Professional References